GRUNDEY, Dainora. Brand Formation and Branding: Choice of Strategies and their Evaluation. Ekonomika, [S. l.], v. 57, p. 30–52, 2002. DOI: 10.15388/Ekon.2002.16972. Disponível em: https://journals.vu.lt./ekonomika/article/view/16972. Acesso em: 30 apr. 2025.