Abbasi, A. Z.; Hollebeek, L. D.; Hassan, M.; Ting , D. H.; Salm, E.; Dikcius , V. The Impact of Consumer Engagement With Gamified Branded Apps on Gameful Experience in Emerging Markets: An Empirical Study. OMEE 2024, 15 (2(31), 216-247. https://doi.org/10.15388/omee.2024.15.11.