1.
Tsao H-Y, Matthews LM, Crittenden VL. Balancing Market Share Growth and Customer Profitability: Budget Allocation for Customer Acquisition and Retention. OMEE [Internet]. 2012 Dec. 31 [cited 2025 Apr. 27];3(2):45-5. Available from: https://journals.vu.lt./omee/article/view/14267