Our contribution investigates the question of how it is possible to apply multimodal methods of education in teaching ethics with fiction films. From a more sceptical viewpoint, one could argue that this is not possible for several reasons. The article suggests some arguments for the justification of positive answer, describes the resent researches of the problem and presents some results of multimodal teaching experiment of teaching ethics with fiction films. The theoretical basis for these approaches are the pragmatic pedagogy of William James and John Dewey, and close to them – the model of teaching with films developed by William B. Russell, also the Deleuzian theory of cinema.